The company’s name is a combination of the original name, “A.L.F.A.” (“Anonima Lombarda Fabbrica Automobili”), and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.  In the 1960s Alfa Romeo became famous for its small cars and models specifically designed for the Italian police and Carabinieri; among them the “Giulia Super” and the 2600 Sprint GT.  Alfa Romeo’s North American return occurred in 2014, with the launch of the more affordable two-seater 4C coupe. In 2015, Alfa Romeo’s return to this market was further bolstered by the automaker’s display of the new Giulia at the Los Angeles Auto Show. In February 2017, Chrysler featured its Alfa Romeo brand exclusively in three ads during Super Bowl LI.  The Fiat/AR dual brand dealerships began their role out in 2016, sharing BOH and service areas while providing each brand with their specific showroom imagery.  The program for the facility expansion included a new service drop-off canopy, service and parts expansion  with a multi-story parking garage facility to house in-service vehicles and inventory.